Let’s see how many read a test article, aimed only at the scientific study of an article with a funny title.
“Mad Hatter: ‘Why is a raven like a writing-desk?’
‘Have you guessed the riddle yet?’ the Hatter said, turning to Alice again.
‘No, I give it up,’ Alice replied: ‘What’s the answer?’
‘I haven’t the slightest idea,’ said the Hatter”